{"id":2963,"date":"2019-01-17T15:53:40","date_gmt":"2019-01-17T20:53:40","guid":{"rendered":"https:\/\/www.ovrs.com\/blog\/?p=2963"},"modified":"2019-01-17T15:54:07","modified_gmt":"2019-01-17T20:54:07","slug":"pet-owners","status":"publish","type":"post","link":"https:\/\/www.ovrs.com\/blog\/pet-owners\/","title":{"rendered":"The Future Is Pets: Why Millennials Have the Top Spot as Pet Owners"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.ovrs.com\/blog\/wp-content\/uploads\/2019\/01\/OVRS-Millennials-shutterstock_1112543102.jpg\" alt=\"pet owners\" class=\"wp-image-2962\" srcset=\"https:\/\/www.ovrs.com\/blog\/wp-content\/uploads\/2019\/01\/OVRS-Millennials-shutterstock_1112543102.jpg 1000w, https:\/\/www.ovrs.com\/blog\/wp-content\/uploads\/2019\/01\/OVRS-Millennials-shutterstock_1112543102-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<p>With more than $70 billion spent each year on pet food and care products, there\u2019s no doubt that we love our dogs, cats, and other furry friends. In fact, 66% of all households in the United States have one or more pets. A house is not a home without whiskers and paws, after all. &nbsp;<\/p>\n\n\n\n<p>Most recently, Millennials (those born between 1980 and 2000) surpassed Baby Boomers as the generation with the most pets. And there\u2019s no stopping this fur-crazed phenomenon with the arrival of the next pet loving generation! <\/p>\n\n\n\n<p>The future stands to be bright for our four-legged pals, but why are younger generations taking the lead on pet ownership? <a href=\"https:\/\/www.ovrs.com\/\">OVRS<\/a> is here to take a look at this trend.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Millenials and Their Mutts <\/h2>\n\n\n\n<p>Gone are the days of man\u2019s best friend being relegated to the dog house. Most pet lovers these days look at their pets as family and spend more on pet care than ever before. Pets are given the same consideration, too, when it comes to diet, grooming, and daily products, including high quality and natural ingredients.<\/p>\n\n\n\n<p>Three quarters of all Millennials own either a cat or dog, and see their pets as the first step in forming a family and easing into parenthood. In fact, 82% of Millennials polled said that pet ownership should come before parenthood because it better prepares them for that next step.<\/p>\n\n\n\n<p>According to Jean Twenge, a psychology professor at San Diego State University, pets are becoming a replacement for children. \u201cThey\u2019re less expensive. You can get one even if you\u2019re not ready to live with someone or get married, and they can still provide companionship.\u201d<\/p>\n\n\n\n<p>This change in our perception of animals and their role in our lives is much more relevant to the identity of the owner than in previous generations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Luxury Pet Care<\/h2>\n\n\n\n<p>Given the perception as pets as \u201cmini-mes,\u201d it\u2019s no surprise pets are getting dressed to the nines with Millennials paying more for clothing and accessories for them. Millennials are more than twice as likely to buy their pets clothing than Baby Boomers, and 17% of them buy their pets <a href=\"https:\/\/www.ovrs.com\/blog\/easy-pet-costumes\/\">Halloween costumes<\/a> each year.<\/p>\n\n\n\n<p>New trends in pet products, such as pet strollers, pet tech gadgets, organic\/natural food and products are being readily embraced by those in their late 20s and 30s.<\/p>\n\n\n\n<p>Unique and quirky pet products, like personalized pet clothing and bags, are appreciated more by these younger pet parents. These personalized items help Millennials to up their game on social media, as they are more apt to post about their awesome pooch or cat than Boomers would. <\/p>\n\n\n\n<p>In a way, pets have become a huge part of the Millennial\u2019s identity and lifestyle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Future for Fido <\/h2>\n\n\n\n<p>Don\u2019t despair Boomers and Gen-Xers, there\u2019s plenty of love to go around. The focus on giving our pet friends the best life possible is obvious across the generations. A big area of investment is in preventative care and better quality nutrition for vitality, wellness, and longevity. &nbsp;And that\u2019s something we can all get excited about.<\/p>\n\n\n\n<p>No matter what generation of pet owner you are, we are sure you love your pet immeasurably. If you have any questions about your pet, we are<a href=\"https:\/\/www.ovrs.com\/contact-us\/\"> here for you<\/a>!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With more than $70 billion spent each year on pet food and care products, there\u2019s no doubt that we love our dogs, cats, and other furry friends. In fact, 66% of all households in the United States have one or more pets. A house is not a home without whiskers and paws, after all. &nbsp; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,29],"tags":[1024,1023,547,1027],"class_list":["post-2963","post","type-post","status-publish","format-standard","hentry","category-pet-health-wellness","category-you-your-pet","tag-family-and-pets","tag-millennials-and-pets","tag-pet-ownership","tag-pets-and-their-owners"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Future Is Pets: Why Millennials Have the Top Spot as Pet Owners<\/title>\n<meta name=\"description\" content=\"The future stands to be bright for our four-legged pals, but why are younger generations taking the lead on pet ownership? 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OVRS is here to take a look at this trend.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ovrs.com\/blog\/pet-owners\/\" \/>\n<meta property=\"og:site_name\" content=\"Oakland Veterinary Referral Services\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ovrservices\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-17T20:53:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-17T20:54:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ovrs.com\/blog\/wp-content\/uploads\/2019\/01\/OVRS-Millennials-shutterstock_1112543102.jpg\" \/>\n<meta name=\"author\" content=\"OVRS Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OVRS Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ovrs.com\/blog\/pet-owners\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ovrs.com\/blog\/pet-owners\/\"},\"author\":{\"name\":\"OVRS Staff\",\"@id\":\"https:\/\/www.ovrs.com\/blog\/#\/schema\/person\/624f934086950c0c4fde65d49fc64823\"},\"headline\":\"The Future Is Pets: Why Millennials Have the Top Spot as Pet Owners\",\"datePublished\":\"2019-01-17T20:53:40+00:00\",\"dateModified\":\"2019-01-17T20:54:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ovrs.com\/blog\/pet-owners\/\"},\"wordCount\":556,\"publisher\":{\"@id\":\"https:\/\/www.ovrs.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ovrs.com\/blog\/pet-owners\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ovrs.com\/blog\/wp-content\/uploads\/2019\/01\/OVRS-Millennials-shutterstock_1112543102.jpg\",\"keywords\":[\"Family And Pets\",\"Millennials And Pets\",\"pet ownership\",\"Pets And Their Owners\"],\"articleSection\":[\"Pet Health &amp; Wellness\",\"You &amp; Your Pet\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ovrs.com\/blog\/pet-owners\/\",\"url\":\"https:\/\/www.ovrs.com\/blog\/pet-owners\/\",\"name\":\"The Future Is Pets: Why Millennials Have the Top Spot as Pet Owners\",\"isPartOf\":{\"@id\":\"https:\/\/www.ovrs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ovrs.com\/blog\/pet-owners\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ovrs.com\/blog\/pet-owners\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ovrs.com\/blog\/wp-content\/uploads\/2019\/01\/OVRS-Millennials-shutterstock_1112543102.jpg\",\"datePublished\":\"2019-01-17T20:53:40+00:00\",\"dateModified\":\"2019-01-17T20:54:07+00:00\",\"description\":\"The future stands to be bright for our four-legged pals, but why are younger generations taking the lead on pet ownership? 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