Money Well Spent? ––Introducing The New Era Of American Pet Ownership

OVRS_iStock_000019749935_Large.jpgIn the not too distant past, dogs and cats spent the majority of their time outside and on their own. Many were working animals, earning their keep by herding sheep or cattle, defending the farm, keeping vermin out of the grains stores, etc. For many families, the idea of a pet sleeping indoors was distasteful, and the thought of pampering a pet unimaginable.

Cue 2015: It’s not uncommon nowadays to see dogs trotting down the street on the ends of jewel-encrusted leashes and dressed in expensive, name brand clothing, or to hear about a neighbor who spent thousands to pay for their beloved cat’s kidney transplant. There’s no doubt that a major shift in the American psyche has occurred regarding pet ownership. But just how did this shift occur and what has it meant for the veterinary and pet care industries?

Humanizing our Pets

Thanks to the humanization of our pets, which began more than 20 years ago according to Bob Veter, president and CEO of the American Pet Products Association, pet-related spending is ever on the rise as pets become more and more a part of the family. 2015 is set to be a record-breaking year with a projected $60.5 billion dollars spent on our dogs and cats.

As more and more young people delay starting a family, all that extra love, attention, and income gets showered on their pets. Empty nesters want a pet to pamper now that the kids are grown. Prospective grandparents, while waiting patiently for a human grandchild to appear, are opting to spoil their “granddog”. Couple all of this with an improving economy and you have the perfect recipe for a generation of pampered pets. Continue…